The basics of getting messages online

In these unprecedented times, the rush to get your message online has jumped to the front of the line overnight. While technology can be seemingly confusing or difficult, getting your message online is easier than you might think. In a matter of minutes, you can broadcast from virtually anywhere at any time using items you may already have and without investing in a lot of expensive equipment.

This information is intended to help those who have no working knowledge of online broadcasting to get their message online in an efficient and cost-effective manner. Church Mutual Insurance Company, S.I. (a stock insurer)¹ does not in any way endorse examples of products or services that may be mentioned.

Note: You must have an internet service subscription to broadcast your message online.

Understanding the basics

The process of getting your message online can be outlined in four basic steps:

Capture

You will need a device to capture the video and audio recording (file) you want to broadcast online. It can be as simple as recording on a cellphone, tablet or via a web camera connected to your laptop or desktop computer. More complex and refined options include cameras and equipment used by professional production studios, however, we recommend starting small and then expanding as you learn more about your organization’s capabilities, what works and doesn’t work, etc.

Convert

Once you have captured your message, it will need to be converted into a file type that can be played over the internet. Streaming media file types such as .mp4 and .webm are popular and can be played across a variety of programs and devices. There are a number of programs and software available that can help you convert your recording into a playable media file.

Send

After your recording is in a playable media file, it needs to be sent to a content delivery network or broadcast platform (such as YouTube, Vimeo, Facebook, etc.). Because of the size of the file, we recommend utilizing a direct connection on a computer or connecting over Wi-Fi if a direct connection is not possible. You can attempt to send it via cellular data connection, though there are potential limitations and costs that could make this less preferable.

Broadcast

Now you can distribute your playable media file online via your chosen broadcast platform. The broadcast platform is where you send/upload the file and viewing is made available on the internet.

All-in-one solutions make it easier

The information outline above is meant to explain a basic process you can follow to get your message online. Smartphones, tablets, laptops and desktops may already have built-in ability to capture, convert and send your video directly to a broadcasting platform. Additionally, apps like Facebook Live make it easy for you to capture, convert, send and broadcast your video-audio file with one simple push of a button.